Justin Bieber to Launch Deodorant With Schmidt's Naturals

Justin Bieber
Kevork Djansezian/Getty Images

Justin Bieber attends the Saint Laurent show at The Hollywood Palladium on Feb. 10, 2016 in Los Angeles.

Justin Bieber is taking on a somewhat unusual collaboration with Schmidt’s Naturals, launching a deodorant this fall called “Here + Now.”

According to AdAge, the new deodorant will launch globally both online and in physical stores. “Here + Now has various meanings, but to me it’s about being present in daily life,” Schmidt's Naturals CEO Michael Cammarata told the publication. “Schmidt’s started as a name, and it’s become more of a movement. We’ve proved natural does work. We don’t limit availability. We’re able to make natural products accessible. I think the partnership with Justin really shows the brand extends beyond a niche.”

Cammarata also noted that there are other celebrity collabs in store, and the company wills soon unveil hemp-oil and CBD varieties. Bieber took to Instagram on Tuesday (May 21) to share excitement over the launch, alongside a shirtless photo of himself, arms wide and eyes closed. See below.


ready for Here + Now… new collab coming this Fall with @schmidtsnaturals

A post shared by Justin Bieber (@justinbieber) on


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.