Marshmello, who headlined Ultra on Friday night, didn't hold back his distaste for the incident. "This @kfc colonel sanders Djing at @ultra is lame. I can think of a lot of other artists that actually deserve to be on that stage instead," the DJ and producer tweeted.
Chicago-based DJ production duo Louis the Child also expressed their disapproval. "Given the platform you have as a major electronic festival, it would be nice if you used it to showcase what electronic music is about and not make it seem like a joke with corporate promotional nonsense," the group tweeted, tagging Ultra Music Festival.
But others took a more laid back, comical approach to KFC's promotional stunt.
"kfc & ultra woulda gotten way less heat (and more success) if they just made a helmet that looked like a piece of fried chicken and named the dj 'fryd chiken,'" Josh Pan joked in a tweet.
Herobust tweeted, "This is god damn hilarious on so many levels. I don’t care... I love it."
See more reactions to Colonel Sanders' Ultra DJ set below.