Kanye West & Kim Kardashian Host 'Yeezy Lemonade Stand' For Mental Illness Fundraiser
Kim Kardashian and Kanye West are always looking to innovate, and their latest project puts a spin on a lemonade stand for a good cause.
On Friday (March 22), West, Kardashian and their children -- along with sister Khloé Kardashian, her baby daughter True and Kourtney Kardashian's daughter, Penelope -- broke out the paintbrushes and set about creating a roadside pop-up shop.
Instead of lemonade, they were selling pairs of Yeezy Boost 700 v2 Geodes, and they weren't alone: they collaborated with Adidas, West's partner in Yeezy, to work with families across the country to host similar stands.
Our YEEZY stand pic.twitter.com/fXHAnAuFli— Kim Kardashian West (@KimKardashian) March 23, 2019
The Kardashian-West fam set up shop in Hidden Hills, Calif., but other families built their own Yeezy stands in Texas, Indiana, Iowa, Minnesota, Illinois and South Dakota, as Kardashian explained via Instagram story. She also posted several clips of North and Penelope helping out as they helped move boxes of the sneakers and painted barrels -- and even West's own t-shirt, at one point.
Today, my incredible brother in law and adidas, partnered with families across America to create homemade pop-up YEEZY Lemonade Stands stocked with limited pairs of the unreleased YEEZY Boost 700 V2 “Geode”. All proceeds made via the stands will be donated directly to the National Alliance on Mental Illness, the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. Proud to be a witness --
"In the continued spirit of bringing people and families together, the brand has selected unexpected locations for the stands to connect with communities across the country," she wrote.
All proceeds from the Yeezy stands are directed towards the National Alliance on Mental Illness.