Shawn Mendes Shares Steamy Ad for Armani Watches: Watch

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Billy Kidd
Shawn Mendes x Emporio Armani Spring/Summer 2019 campaign.

First Calvin Klein, now Armani: Shawn Mendes dropped a swoonworthy new ad for Emporio Armani’s line of touchscreen smartwatches on Thursday (Feb. 28).

The black-and-white clip features a sweat-soaked Mendes smoldering into the camera before tapping his smartwatch and starting a boxing workout. The ad also makes good use of the Canadian heartthrob’s music, as an instrumental version of his Grammy-nominated hit “In My Blood” swells in the background.

“Thank you @Armani,” Mendes captioned his tweet of the video, also using the hashtags #EAWatches and #EAConnected.

This latest campaign comes on the heels of the star’s internet-breaking collaboration with Calvin Klein, which set social media ablaze earlier this month with its photos of the "Lost In Japan" singer in nothing but his Calvins.

Watch the full Armani ad and check out more of the campaign below.


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