News

Childish Gambino Premieres New Song 'Human Sacrifice' in Google Ad: Watch

Childish Gambino
Courtesy Photo

Childish Gambino in Google Pixel 3 Ad.

Childish Gambino starred in a Google Pixel 3 ad that aired during the Grammys on Sunday night (Feb. 10), featuring a brand new song titled "Human Sacrifice."   

The ad shows the rapper as he takes on his playmoji in a dance off. The realistic animated replication suddently turns to light as the chorus hits: "Turn all the lights out/We shine brighter in the dark."   

The commercial was a collaborative effort between Royalty and Cashmere Agency and the production company Mamag Studios, along with Donald Glover, who receives writing and directing credits as well.

Gambino, who didn't appear at the Grammy ceremony, took home the award for song and record of the year for his hit track, "This Is America." Co-writer and producer Ludwig Göransson, engineer/mixer Derek "MixedByAli" Ali and mastering engineer Mike Bozzi accepted the award in his place. "I really wish he was here with us right now, bcause this truly was his vision, and he desreves this credit," Göransson said. "No matter where you're born or what country you're from, you connect with it. It speaks to people. It connects right to your soul. It calls out injustice, celebrates life, and reunites us, all at the same time."   

Watch the Google ad below.