The event, hosted by label CEO Lucian Grainge, will also feature Greta Van Fleet and Lil Baby.
Universal Music Group (UMG) CEO Lucian Grainge will host K-pop girl group Blackpink's debut U.S. performance Saturday night during his Grammy Weekend label showcase of the label's established and breaking talent.
Retro rockers Greta Van Fleet and Atlanta rapper Lil Baby are also scheduled to appear, among others. Lucian Grainge's 2019 Artist Showcase will be held at ROW in Downtown Los Angeles and admission is by-invite only.
For Blackpink, the show is a warm up to a busy week ahead, including appearances on Good Morning America and The Late Show with Stephen Colbert. The wildly popular band will also perform at Coachella in April.