2020 Grammys

Lana Del Rey Stars in Gucci Guilty Campaign With Jared Leto & Courtney Love

DO NOT REUSE EVER
Courtesy of Gucci
Lana Del Rey and Jared Leto in the campaign for Gucci Guilty.

Lana Del Rey struts around dressed in vintage-inspired Gucci for the new Forever Guilty campaign.

Del Rey is joined by Jared Leto in the video as they go about mundane tasks like folding laundry and food shooping. Being a Gucci ad, things get a little surreal when an ostrich starts walking down the grocery store ailses and a tiger is roaming around the laundromat.

Courtney Love even makes a surprise cameo as a waitress at a diner -- one of the stops the duo makes during their day of running errands.

The campaign by Glen Luchford dipicts the pair as "individuals who live and love outside of social conformism to embody the #GucciGuilty fragrances," according to a Gucci Beauty Instagram Post.

Del Rey and Leto were announced as the faces of the campaign and even attended the Met Gala together last year -- dressed in Gucci, of course.

Gucci also shared a photo of the sultry singer on its Instagram page saying she plays a "glamourous and quirky" individual in the visual for the new campaign.

Del Rey will release her sixth studio album, Norman Fucking Rockwell, in March.

Check out the campaign below:

 
 
 
 
 
 
 
 
 
 
 
 
 

Presenting #ForeverGuilty. Academy award-winning actor and musician @jaredleto is joined by multi-platinum singer songwriter @lanadelrey in the new campaign by @_glen_luchford, with a cameo appearance by @courtneylove. Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the #GucciGuilty fragrances Gucci Guilty Pour Homme and Gucci Guilty Pour Femme. #GucciBeauty #AlessandroMichele Discover more through link in bio. Creative director: @alessandro_michele Art director: @christophersimmonds Track Title: “The Swag” Artist: Link Wray & The Wray Men Composer/Arranger: Mark Cooper (aka Milton Grant) and Fred L. Wray Jr.

A post shared by Gucci Beauty (@guccibeauty) on


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