Warner Bros.' Aquaman is swimming toward a stellar $70 million-plus weekend debut at the pre-Christmas box office, one of the best showings ever for the holiday corridor outside of the Star Wars films in a win for the DC superhero universe.
That will include a Friday (Dec. 21) haul of $30 million or more, including $13.7 million in previews. The superhero pic has already amassed north of $300 million overseas, much of it from China.
Christmas is unlike any other time of year at the box office. The weekend before the holiday can be somewhat slow as consumers focus on holiday preparations (the big exception, of course, are the Star Wars movies, which did massive business pre-Christmas). Traffic at the multiplex will pick up in earnest on the afternoon of Dec. 25, and stay at peak levels through New Year.