'The Voice' Alum Rebecca Loebe Spreads Some Happiness With 'Ghosts' Video: Premiere

Rebecca Loebe
Velvet Cartel

Rebecca Loebe

It's been seven and a half years since the pop mainstream met Rebecca Loebe during the first season of The Voice, as part of Adam Levine's team. The Austin, Texas-based singer-songwriter has been actively making music ever since, but her upcoming album Give Up Your Ghosts -- whose video for the track "Ghosts" is premiering exclusively below -- is actually the first time Loebe has signed with a label during her 14-year career.

"It's really exciting, 'cause I've been doing it on my own for I don't know how long," Loebe, who inked with Blue Corn Music for Give Up Your Ghosts, tells Billboard. Loebe wasn't even looking for a label deal, either, but she says Blue Corn founder Denby Auble made overtures that were too hard to resist.

"He took me out to lunch and asked me when my next record was coming out," Loebe recalls. "I said it'd be two, three years 'til I can get one together. He said, 'Do you have the songs?' 'Yeah.' 'Cool. I want to hear it sooner than that. Let's make it happen.' It feels a little like a fairy tale. It felt like confetti cannons were going to start shooting out of the ceiling and a choir of angels were descending from the heavens. I had to nonchalantly sip my iced tea...Cool has never been my forte. I've learned that expectation management is 99 percent of adult happiness, so I try to keep myself from getting too excited. But it was hard.

Give Up Your Ghosts is due out on Feb. 8, and Loebe says the album's songs loosely focus on "growing myself and reminded myself of my own inherent worth" -- including letting go of issues that may have weighed her down in the past. But the external world also weighed on Loebe as she was writing. "Tracks like 'Growing Up' and 'Ghosts' and 'Popular,' those are my ways of responding to what's going on in the culture right now," Loebe explains. "I feel like there's so much toxicity and negativity and just burnout. People are so exhausted from this sort of constant deluge of tension coming from the national news. So it's a response to what's going on right now and that I just need that reminder to slow down, take a deep breath, focus on the positive and relax and let the other stuff go."

That's the message in "Ghosts" and its accompanying video, which is a chill and positive clip with plenty of sunshine and scenes of Loebe giving people ice cream and hanging out with a friend who's busking on the Austin streets.

"That was a lot of fun to make because I just wanted to make some people happy and hand out ice cream to people in downtown Austin on a hot day," she says. "I just wanted to hang out and show some of my favorite spots in the city and remind people to relax and just breathe through whatever difficulties they're facing at the moment."

Loebe plans to hit the road in February to support the album, with a full band for the first time. She plans to play at next year's South By Southwest festival and will head over to Europe during the spring. "I'm really trying to get these songs out to as many people as possible," Loebe says, and she expects the label backing will make a great deal of difference in doing that.

"I feel like I’ve been on my own with a megaphone, just running around the country trying to get my music out there," Loebe says. "With the label and the team working on it with me, I definitely feel like I can do a whole lot more, so I can't wait.”


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