Questlove Releases Popcorn Seasoning Collection With Williams Sonoma

Aurora Rose/Patrick McMullan via Getty Images
Questlove attends the "Questmas" event at Williams Sonoma on Dec. 6, 2017 in New York City. 

Questlove has teamed up with Williams Sonoma to release a signature popcorn seasoning collection, just in time for the holiday season.

The Questlove for Williams Sonoma Collection includes everything a gourmet popcorn aficionado could dream of, like avocado spray oil and three different Questlove-approved seasoning flavors. In addition to the “Lemon Pepper” and “Truffle Parm Rosemary” flavors, Questlove created a “Saturday Morning Cereal” flavor to season the crunchy snack. The exclusive collaboration also features a one-of-a-kind Glow Bowl, designed by Questlove himself for optimal popcorn-serving flare.

“Being an avid movie-goer and huge popcorn fan, I wanted to create my own popcorn collection and give it a personal Questovian spin, in two directions,” Questlove said in a press release. “The first is my custom seasonings, which let you put extra punctuation on the sentence of your popcorn. The second is the Glow Bowl I designed that will make your popcorn happy when it's laying in there and you happy when you're scooping it up with your hands on date night or at a holiday gathering.”

This collaboration is just the latest way the Grammy winner is showing his passion for food and entertaining. Perviously, Questlove has hosted Food Salons with famous chef friends like Dominique Ansel, and even written a James Beard Award-nominated book, Somethingtofoodabout: Exploring Creativity With Innovative Chefs.

Check out Questlove’s Williams Sonoma popcorn collection below.


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.