Jade Bird, Mahalia & More Named as YouTube Music's First-Ever U.K. 'Ones to Watch'

Jade Bird
Francesca Allen

Jade Bird

YouTube Music announced its first-ever U.K. "Ones to Watch" artist spotlight on Tuesday (Nov. 13). The list highlights ten different artists that the platform believes to be on the brink of breaking out and following in the footsteps of the likes of Ed Sheeran and Dua Lipa.

Among the names, YouTube Music ranked Mahalia as the No. 1 to keep an eye out for, but didn't place the other nine artists in any particular order. Other acts on the list include Jade Bird, Dermot Kennedy and Grace Carter.

"This is a year of U.K. artists doing their own thing. With the freedom musicians now have to express themselves not just sonically, but visually, it's perhaps unsurprising that this list only features solo artists, many of whom are genuinely pushing artistic and visual boundaries," said Azi Eftekhari, head of music partnership at YouTube, U.K. said in a release. "For example, Kojey, Octavian and Slowthai are arguably redefining U.K. rap as a genre, and acts like Mahalia, L Devine and Grace Carter -- while they undeniably have huge commercial appeal -- don't conform to the conventional expectations of a pop act."

"I'm really blown away to be included on YouTube Music's Ones to Watch list," Bird also said. "YouTube has been such an amazing place for me to evolve my music and gain new fans. I've just released my latest single 'Love Has All Been Done Before,' and I'm currently finishing my album in America and I cannot wait to share it and much more in 2019!!!"

The list of talent was compiled based on a number of different factors, taking views, engagement on a global level and YouTube Music analytics into account. View the full list of "Ones to Watch" below.

YouTube Music's Ones to Watch 2019

Grace Carter
Kojey Radical
Sam Fender
L Devine
Dermot Kennedy
Samm Henshaw?
Jade Bird


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.