Tuesday (Nov. 13) is World Kindness Day, and in celebration, Lady Gaga’s Born This Way Foundation announced the launch of the #MultiplyYourGood Challenge with support from Zappos. The campaign asks for people to immerse in the holiday season by volunteering or donating (gently used items or money) to a nonprofit in their community. For every act of kindness extended by Dec. 21, Gaga's organization will “multiply” it by performing an act of good for one of its nonprofit partners.
SoulCycle is also participating by inviting riders to take part across their 88 studios. Participants can share their experiences on social media with the hashtag #MultiplyYourGood and submit the acts of good they pledge to perform here. Each participant will also be entered in a contest to win a trip to Las Vegas, where the winner will take part in a service event alongside the Born This Way Foundation team and enjoy tickets to Lady Gaga’s new Vegas show.