Lana Del Rey & Jared Leto Set to Appear in New Gucci Campaign

Evan Agostini/Invision/AP
Lana Del Rey and Jared Leto attend the Heavenly Bodies: Fashion & The Catholic Imagination Costume Institute Gala at The Metropolitan Museum of Art on May 7, 2018 in New York City. 

Gucci announced Friday (Nov. 2) that Lana Del Rey and Jared Leto are set to be the newest faces of Gucci Guilty fragrances, according to Women's Wear Daily

To formally announce the new stars of the fragrance, the luxury Italian fashion brand will host a party Friday night at Los Angeles' Hollywood Forever Cemetery, as the location mirrors the theme of the yet-to-be-released campaign.

Courtney Love, who has a small guest appearance in the campaign, will be responsible for recording and capturing the night as it unfolds on Gucci Beauty's Instagram by posting through the app's Stories feature.

Del Rey and Leto star in the Gucci campaign after have a public friendship with the brand's creative director, Alessandro Michele, who styled the pair for the 2018 Met Gala theme of “Heavenly Bodies: Fashion and the Catholic Imagination.”


The Biz premium subscriber content has moved to

To simplify subscriber access, we have temporarily disabled the password requirement.