Rodriguez, star of TV’s “Jane the Virgin,” will share the awards spotlight with the show’s cast.
The Nov. 4 ALMA ceremony is airing live at 8 p.m. Eastern on sibling TV channels Fuse and FM. Performances by Ally Brooke and Amara La Negra will be featured.
In a statement Friday, host Valderrama said Latino achievements and contributions need to be spotlighted more than ever at what he called a “critical” time.
The ALMAs — American Latino Media Arts Awards — are back after a three-year hiatus in time for the 50th anniversary of UnidosUS, previously known as National Council of La Raza.
UnidosUS is the nation’s largest Hispanic civil rights and advocacy organization. In 1995 it created the ALMAs as a way to promote fair, accurate and balanced portrayals of Latinos in the entertainment industry.
Fuse Media made a multi-year agreement to become the exclusive multiplatform media home of the ALMAs.