Facebook Launches New Wave of Music Products

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The social media site is rolling out music on its Stories feature and widely expanding Lip Sync Live.

Facebook has announced a new wave of music products launching on the social network Wednesday (Oct. 24), aiming to better integrate music into how people share photo and video.

The collection of features include the launch of Music on Facebook Stories and an expansion of Lip Sync Live, as well as a forthcoming option to add songs to a personal profile.

Music on Facebook Stories, as the name suggests, will allow users to add a song to photos and videos shared to their stories. Users will also be able to use the new feature on their news feeds by taking a photo or video from their camera roll, tapping the sticker icon and then selecting the music sticker. There are a few other customizable features, such as adding other stickers and effects.

As Lip Sync Live is now rolled out to all profiles in many countries around the world, Facebook says it plans to provide more real-time interactions between artists and fans -- for example, Why Don't We and Jess Glynne have recently used the feature to perform their respective singles "8 Letters" and "Thursday." The new update will also begin adding lyrics to Lip Sync Live, starting with Dua Lipa's "New Rules," Khalid's "Better" and Maroon 5's "Girls Like You."

With the teased plans to allow users to add songs to a new music section on their personal profiles, Facebook explained the tracks will be pinned to the top of pages so friends and followers can easily see them as well. Those selections will visually showcase the artist and the track by playing portion of the song with an accompanying video featuring photos of the artists and album art. They will also allow users to add the song to their own profile or direct them to visit the artist's Facebook Page.

"Moments are remembered and accentuated with music," said Facebook Head of Music Business Development and Partnerships Tamara Hrivnak Head of Product, Music and Rights Fred Beteille in a statement, "and we can't wait to see all the ways people around the world get creative with these features, make memories and have fun with friends and family."


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