It's the lead single from the duo's upcoming fourth studio album.
Blacklite District have made a name for themselves over the past few years thanks not just to their music, but also their videos. The duo of Kyle Pfeiffer and Roman James, based out of Spearfish, S.D., first notched a charting single with "With Me Now," a No. 34-peaking song on Billboard's Mainstream Rock Songs airplay chart in 2013, but it began to gain steam thanks to a series of clips on YouTube with its music set to footage from the popular video game Minecraft.
Lo and behold, Blacklite District have accumulated more than 100 million views on videos set to their songs since then, including a clip featuring "Cold as Ice," its second Mainstream Rock Songs appearance from earlier this year (No. 35, January 2018). However, for the band's next act, they're shedding the 3-D theatrics in favor of a live-action video for "Hard Pill to Swallow," which Billboard is premiering below.
The video for "Swallow," the lead single from Blacklite District's upcoming studio album Through the Ages, finds Pfeiffer and James performing the track outside the Anaheim Regional Transportation Intermodal Center in Anaheim, Calif.