Primary Wave Inks Deals with Kenny Loggins, Count Basie and Pete Waterman: Exclusive

Leslie Hassler
Kenny Loggins

Primary Wave Music Publishing has concluded wide-ranging deals with Grammy-winning artist Kenny Loggins, iconic British songwriter/producer Pete Waterman and the late, legendary jazz pianist/composer Count Basie.

“We could not be happier to welcome these three legendary artists into the growing Primary Wave family,” said CEO Larry Mestel. “Each artist provides Primary Wave’s marketing team the opportunity grow their iconic brand.” 

Primary has purchased 100 percent of Basie’s publishing and master income streams. The music assets include copyrights and royalty streams of compositions written by Basie such as “One O’clock Jump” and “Jumpin’ At The Woodside,” as well as royalty streams for all masters he recorded, among them “April in Paris” and “Georgia on My Mind.”

To promote the catalog, the company will work in tandem with with the Institute of Jazz Studies at Rutgers University in New Brunswick, N.J., which recently acquired the rights to Count Basie’s name, likeness, trademarks and Basie’s memorabilia. The renowned bandleader earned nine Grammy Awards, and, in 1958, became the first African-American to win a Grammy.

Additionally, Primary Wave purchased a majority interest in Waterman’s publishing and will work with him on marketing and strategic opportunities. This deal encompasses much of Waterman’s extensive catalog, including three of his biggest hits, “Never Gonna Give You Up” and “Together Forever” for Rick Astley, as well as “I Should Be So Lucky” for Kylie Minogue. Waterman, who as one-third of SAW — Mike Stock, Matt Aiken, and Waterman — is part of one of pop music’s most  successful songwriting and producing partnerships, scoring more than 100 U.K. Top 40 hits, 22 No. 1 hits, and selling more than 40 million records.

The Loggins agreement is a marketing, branding and publishing administration deal, which includes some of Loggins’ best-known hits such as “Footloose,” “I’m Alright,” “Playing with the Boys,” and “What a Fool Believes.” Primary Wave will also work with Loggins to market his music, name and likeness. Through its digital division, Primary Wave will handle all daily digital marketing activities to increase awareness of Loggins’ music and overall business, including touring, e-commerce and other direct-to-fan initiatives.

Since its 2006 formation, Primary Wave, which has offices in New York, Los Angeles, and Austin, Texas, has acquired the copyrights of more than 15,000 songs from the catalogs of such artists as such as Bob Marley, Smokey Robinson, Steven Tyler, John Lennon, Def Leppard and Hall & Oates, and administers and markets a number of acts, including Alice Cooper, Counting Crows and Melissa Etheridge