Big & Rich's John Rich Goes on Tweetstorm Over Nike's Colin Kaepernick Ad Campaign

John Rich, one-half of the country duo Big & Rich, isn't too pleased about Nike's choice to use Colin Kaepernick as the poster boy for its "Just Do It" 30th anniversary campaign.

Shortly after the campaign was revealed Monday (Sept. 3), Rich tweeted a photo of ripped up Nike socks. "Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions," the photo's caption reads.

It only got worse from there.

Rich went on to comment about Kaepernick's widely publicized "pig socks," which the former NFL quarterback wore while kneeling on the field during the National Anthem. The black socks featured a pig dressed up as a police officer, an obvious jab at law enforcement.

"Hey @Nike, if you're gonna make the shoes, make the PIG SOCKS to match. Right? Cmon, people will LOVE that," Rich tweeted.

Rich's musical counterpart, Big Kenny, hadn't commented on the Nike ad campaign at press time.

As previously reported, the new black-and-white ad features Kaepernick's looking at the camera, with the printed words: "Believe in something, even if it means sacrificing everything. #JustDoIt."

Kaepernick has been a Nike athlete since 2011, but the Super Bowl QB has not played on a team since 2016.

The athlete created a national firestorm when he began kneeling during the National Anthem in an effort to protest African-American inequality in America.   

Since then, a number of players on all teams have kneeled or raised a fist during the anthem for the same protest.

See Rich's tweetstorm below.