Scooter Braun and SB Projects Announce Rumble-Partnered At-Home 360 Digital Fitness Experience

Bryce Duffy
Scoouter Braun

Scooter Braun continues to prove himself as a multi-faceted entrepreneur. The 37-year-old is a a talent executive, investor, philanthropist and manager of A-list acts such as Justin Bieber and Ariana Grande, as well as the founder of SB Projects.

Braun's media empire continues to grow, as SB Projects announced a partnership with boxing-inspired group fitness company Rumble today (Aug. 2). The two are premiering a new venture called At-Home 360, a digital fitness experience that can be streamed ubiquitously. The company will create proprietary fitness equipment to coincide with the digital experience, which will feature celebrity trainers across the board. 

Rumble features a popular 45-minute, 10 round, strength and conditioning course, and has seen exponential growth in popularity, especially at its locations in New York City and Los Angeles. Justin Bieber, Kendall Jenner, Jason Derulo, David Beckham and more have all taken part in Rumble's integration of boxing and workout technology. Later this year, the growing company will be opening new locations in San Francisco, Washington, D.C. and Philadelphia. 

Meanwhile, At-Home 360 will deliver an enjoyable and results-provoking experience consisting in various content ranging from boxing, running, rowing and circuit training to cycling. "Rumble is the most disruptive brand to emerge in the fitness industry in the last decade. When matched with what we have created at SB projects, Rumble will be the perfect storm of digital fitness and entertainment," says Braun, who opened the doors of SB Projects in 2007. 

With its ability to be streamed on a wide variety of devices in many locations, Rumble CEO Andy Stenzler says "with Scooter, his COO Scott Manson, and the rest of the SB Projects team, we will bring the magic of Rumble into people’s homes on any device they choose or via our proprietary equipment.” 

For more information on Rumble locations and workout opportunities, visit their website here.