'Purple Rain' Fan Sing-Along at Prince Memorial Restored to Twitter Following Takedown
The photojournalist who shot the clip claimed Universal Music Publishing Group ordered it be taken down claiming copyright infringement.
UPDATE: Lavinsky's video has been restored after he claims Universal Music Publishing Group retracted its takedown claim.
Update: Prince faithful can rejoice -- UMPG has retracted their DCMA takedown of my video and it has reappeared in the original tweet. PURPLE RAIN, PURPLE RAIN! https://t.co/CUANM92ppv— Aaron Lavinsky (@ADLavinsky) July 27, 2018
A video of fans singing Prince's "Purple Rain" in downtown Minneapolis following his death in 2016 has been taken down by Universal Music alleging copyright infringement, according to the man who posted the clip.
The Star Tribune's Aaron Lavinsky had documented the moving impromptu memorial service that took place on the streets outside First Avenue, where fans sang along to a recording of the late icon. His tweet went on to receive 14,000 shares and 17,000 likes.
But this week, as City Pages reports, Lavinsky's video was taken down after Universal Music filed a takedown request, according to the photojournalist. Per the the Digital Millennium Copyright Act of 1998, intellectual property owners may issue a takedown notice with internet service providers or websites hosting content if they believe their copyright is being infringed.
This is very disturbing: Universal Music filed a DCMA takedown on a video I shot of thousands of Prince fans singing Purple Rain the night of his death. This was clearly fair use and UMPG and Twitter are in the wrong. https://t.co/FOSlPdCqV7— Aaron Lavinsky (@ADLavinsky) July 25, 2018
It is worth noting as well that while services like Facebook and YouTube have worked out deals with labels to include their content in videos, Twitter has not. Similar videos of the event on YouTube were not taken down.
The issue is reminiscent of Universal's takedown of a video in 2007 of a toddler dancing to Prince's "Let's Go Crazy." The mother who posted that video took the label to court and their legal battles lasted over a decade before it was deemed fair use.
Billboard has reached out to Universal for comment.