Billboard Partners With Nissan Kicks for 2018 Hot 100 Music Festival Collaborative Special Guest Performance
Billboard announced Thursday (July 19) its partnership with Nissan Kicks for an unforgettable experience at this year's Hot 100 Festival.
The collab will take place on Sunday, August 19, bringing together a to-be-announced visual artist and inspiring musician for a special multimedia set. Additionally, throughout the entire festival, an immersive in-vehicle experience will be set up for fans in the General Admission area. Concertgoers will be surrounded by the set's visuals while the performer's music plays.
As if that weren't enough, kiosks will be located throughout the festival grounds with prizes including a VIP upgrade, talent meet and greets and more.
“We are thrilled to be partnering with Nissan Kicks for our fourth annual Billboard Hot 100 Music Festival on such an immersive and innovative fan experience,” Billboard’s Vice President of Brand Experiences, Dana Droppo, said in a statement. “Attendees at this year’s festival are in for a real treat with what this partnership has to offer. Nissan Kicks is an extremely innovative brand and this experience will be both multifaceted and very tech-forward. I have no doubt fans will walk away from the experience truly blown away.”
Hot 100 Fest will be held Aug. 18-19 at Northwell Health at Jones Beach Theater in Jones Beach, New York, and will feature electrifying sets from headliners Future, Rae Sremmurd and Halsey and many more performers. Tickets are available now here. See the full schedule below: