Nicole Scherzinger Covers 'Dancing in the Street' For New Qatar FIFA Campaign: Watch

Nicole Scherzinger Dancing In The Street
Courtesy Photo

Nicole Scherzinger covers “Dancing In The Street” For Qatar Airways.

The 2018 World Cup is coming up on July 14, which means FIFA and its sponsors are going full speed ahead on their various brand partnerships. Qatar Airways is no exception, unveiling their “Dancing in the Street” campaign with Nicole Scherzinger's vocals at the helm.

The Western Asian airline revealed a video in which Scherzinger sings the peppy standard “Dancing in the Street,” alternately popularized by Martha and the Vandellas and David Bowie with Mick Jagger. Scherzinger will also appear on the cover of Qatar Airways’ in-flight magazine Oryx. It all serves to set up Qatar as the World Cup’s next host city; the country will host the 2022 FIFA World Cup.

Watch the ebullient ad featuring “Dancing in the Street” below:

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.