June 1 marks the fourth annual National Gun Violence Awareness week, and since its inception, supporters have honored the cause by participating in Wear Orange weekend and spreading the word through social media and in their community. This year, the campaign falls on the weekend of Governors Ball, and in conjunction with the nonprofit Everytown for Gun Safety, Wear Orange T-shirts will be available at the New York City festival.
National Gun Violence Awareness week began in 2015 after 15-year-old Hadiya Pendleton lost her life to gun violence in Chicago in 2013. Her friends chose the month of June because it was Pendleton’s birth month, and since then, it has been honored on the first Friday of that month. They also decided to wear the color orange because of its symbolic meaning to hunters as a form of protection. The Wear Orange campaign received widespread support from celebrities and activists on social media, and this year, the weekend will be filled with community events across the nation.