Coronavirus

Apple Announces Product(RED) Edition of iPhone 8 & iPhone 8 Plus

iPhone 8 RED Special Edition
Courtesy of Apple

iPhone 8 RED Special Edition

Apple announced Monday (April 9) the release of a special-edition iPhone 8 and iPhone 8 Plus in collaboration with (RED), a partner of the Global Fund, a nonprofit that works to eliminate HIV and AIDS in Africa. (RED) was founded in 2006 by U2's Bono and Bobby Shriver.

The PRODUCT(RED) iPhone will be available to order online and in store on Friday.

This isn't the first time Apple has worked with (RED): An all-red version of the iPhone 7 and 7 Plus was released in 2017. There have also been PRODUCT(RED) models of the iPod Touch and the iPod Nano.

“Today’s announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006,” Deborah Dugan, (RED)’s CEO, said in an Apple press release. 

Apple has also announced another PRODUCT(RED) item: an iPhone X Leather Folio case. PRODUCT(RED) versions of the Beats Pill+, the Beats Solo3 Wireless Headphones and an Apple Watch wristband are available on Apple's website. 


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.