Mark Zuckerberg took out an ad in this Sunday's New York Times to once more address the controversy surrounding his social media site, Facebook, following the reveal that a data analytics firm with ties to Donald Trump's presidential campaign exploited the private data of more than 50 million Facebook users.
"We have a responsibility to protect your information. If we can't, we don't deserve it," Zuckerberg reiterated in the new ad, which ran on page 15 of this Sunday's Times, nowhere near stories about cyber security.