Facebook's Mark Zuckerberg Takes Out N.Y. Times Ad to Address Data Scandal

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Facebook CEO Mark Zuckerberg delivers the keynote address at Facebook's F8 Developer Conference on April 18, 2017 at McEnery Convention Center in San Jose, Calif.

Mark Zuckerberg took out an ad in this Sunday's New York Times to once more address the controversy surrounding his social media site, Facebook, following the reveal that a data analytics firm with ties to Donald Trump's presidential campaign exploited the private data of more than 50 million Facebook users.

"We have a responsibility to protect your information. If we can't, we don't deserve it," Zuckerberg reiterated in the new ad, which ran on page 15 of this Sunday's Times, nowhere near stories about cyber security.

The CEO went on a media tour earlier this week, after four days of silence following an exposé revealing  data firm Cambridge Analytica execs discussing the company's secretive and pivotal involvement in Donald Trump’s election win. Zuckerberg called the incident a "a major breach of trust."

In the Times ad, Zuckerberg called out the Cambridge Analytica "quiz app" that gathered users' personal information, calling it a "breach of trust" and vowing that Facebook is "now taking steps to make sure this doesn't happen again."

After thanking users for "believing in this community," Zuckerberg vowed to "do better for you." He then personally signed the ad.

This article originally appeared on The Hollywood Reporter.