A Copywriter Cut a Ridiculously Fun Rap Video for a Sprite Job Application: Watch

do not reuse
Courtesy Photo
Chase Zreet in "Cover Letter"

We’ve all been there. A tasty job is advertised. You've got to have it. But how to out-shine all the other candidates? One bright spark came up with a particularly bubbly application for a chance to work with Sprite: A rap video.

Chase Zreet, a copywriter at Firehouse in Dallas, took the alternative route when he pitched his talents for the Sprite account at NYC-ad agency Wieden+Kennedy.

Ditching the old-fashioned cover letter, Zreet submitted a ridiculously fun three-minute rap video in which he rhymes about his fondness for the drink and his all-round set of skills. Just for some extra “wow factor,” Zreet delivered his sermon on a hoverboard, riding through Dallas in some garish green-and-yellow garb complete with citrus jewelry (well, it is Sprite). 

“Can I write, can I write for Sprite/No kids or wife, I can work all night/So can I write, can I write for Sprite,” Zreet raps. He even gets drenched in the stuff and takes a fully-clothed dive in a pool. 

It was a winning effort. Zreet scored full points and got the gig, starting in April. W+K creative director Jimm Lasser told Adweek, “We like it when candidates want to be at W+K for a variety of reasons, even beyond our work. All the better when they use their unique talents to demonstrate this. Chase made a great ad about himself. He persuaded us to invest in him. He won us over.”

On the music video, Lasser said the new hire had demonstrated a "mastery of Sprite's brand color palette. I think he should re-release a subtitles version. That would be my first assignment to him.”

Proof yet again, if you want that job, don't leave it to chance. Check out the "Cover Letter” music video below.


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.