Concord Music has made a minority investment in digital marketing technology platform found.ee.
Created by CEO/founder Jason Hobbs in 2013, found.ee helps artists and labels collect fan data based on consumer activity, such as clicking on a "buy" link or watching a video. Found.ee then feeds that information into an ad engine that enables targeted ads on ad networks, as well as audio ads on leading streaming platforms, including Spotify (Pandora and iHeart Radio are coming soon).
One of found.ee’s first activations was with St. Vincent’s self-titled 2014 album on Loma Vista Recordings, a few months before Loma Vista founder Tom Whalley (now Concord Music’s chief label executive) moved his imprint to Concord. The two companies have worked on a number of other projects since then including aggressively joining forces in 2017. “Last year [Concord] asked that we help get all of their labels setup on found.ee for all of their releases, so all of their releases now use found.ee at some point,” Hobbs tells Billboard, including Esperanza’s Spalding’s limited edition album, Exposure, the entire recording of which was chronicled live using Facebook Live.