Elon Musk Says He's 'Inspired' by Kanye West at SXSW

Elon Musk
Amy E. Price/Getty Images for SXSW

Elon Musk, CEO of SpaceX, speaks onstage during SXSW at Austin Convention Center on March 10, 2018 in Austin.

Elon Musk may be an innovator and icon for several South by Southwest festival attendees, but the engineer and tech magnate made it clear who he turns to for inspiration -- and it's one of the best in the rap game.

Musk has been publicly singing Kanye West's praises for years: He gushed about West's penchant for pushing boundaries and constantly going back to the creative drawing board for Time's annual list of influential figures, the Time 100, in 2015, but brought his appreciation into a current focus at a SXSW Q&A on March 11 when he revealed who revs the engine of his metaphorical Tesla.

The Q&A comes after Musk's unexpected cameo (or, technically, his crashing) of HBO's Westworld panel on March 10, where he discussed the sci-fi show's themes while ruminating on inspiration and why it's so crucial to balance out "the negative things in the world."

Clearly, inspiration was on Musk's mind, and SXSW was an all too appropriate place for him to throw credit towards one of his chief motivators.

Festivals 2018