“Frontier has toured some of the biggest names in music, including Bruce Springsteen and the E Street Band, Paul McCartney, and The Rolling Stones, but I’ve never seen a tour like Ed’s. To sell one million tickets is simply phenomenal,” comments Michael Gudinski, head of Frontier Touring and chairman of the Mushroom Group of Companies.
This box office feat means Sheeran torpedoes Dire Straits’ record for the most tickets sold (950,000) on a single tour of Australia and New Zealand, set back in 1986 in support of Brothers in Arms.
Sheeran’s trek has sent a bunch of records tumbling. As previously reported, he’ll visit seven cities and play 18 stadium dates, besting AC/DC’s previous record for most stadium shows on a tour Down Under, which the Aussie rockers set with 14 Black Ice concerts in 2010. The Divide tour also set a string of venue records across both territories.
Frontier has toured Sheeran from the very start in these parts, from small theaters through to multiple stadiums, notes Gudinski, who praises the singer’s “outstanding work ethic, talent, passion and dedication to his fans has produced this incredible result - he is truly gifted.” He adds, “Since I’ve gotten to know Ed I’ve discovered his fondness for breaking records and I can absolutely say he’s smashed this one out of the park and I’m very proud Frontier Touring has been a big part of it.”
Australian fans will be the first to visit Sheeran’s exclusive pop-up stores, which will spring up from Friday. The artist’s third album spent 22 weeks at No. 1 in Australia and finished 2017 as the best-seller. It’s certified seven-times platinum, according to ARIA. Lead single “Shape Of You” was the biggest-selling single of 2017 in Australia, where its certified 10-times platinum.