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American Airlines Celebrates Music's Biggest Night by Raising 500k Miles For the Elton John AIDS Foundation

Beginning on January 15th in New York City, the world’s largest airline unveiled an exclusive co-branded flight jacket with Universal Music Group and Bravado. The jacket was part of the Music is Universal™ campaign, a limited-edition collection from Universal Music Group and Bravado for Bloomingdales that is available through mid-February online at Bloomingdales.com and in select stores. Additionally, the collection was available the week leading up to the award show through a merchandise truck that hit select locations in the New York area. 

The messaging, seen through the iconic window display of Bloomingdale’s 59th in Manhattan, had a three-week installation celebrating the collection. American Airline’s exclusive Alpha Industries bomber jacket included a branded travel tag, chest logo, snapped pockets and “Music Is Universal” logo on the back. 

Over the weekend, the jacket was displayed and signed at Sir Lucian Grainge's 2018 Artist Showcase where artists including 6lack, Jessie Reyez and Luis Fonsi performed in front of a crowd of about 400 industry executives. Artist signatures on the jacket collectively raised 120,000 AAdvantage® miles for the Elton John AIDS Foundation. In response to the impressive generosity of the artists, American will be donating an additional 380K miles to the Foundation, totaling 500K miles toward their charitable efforts.

The non-profit established by Sir Elton John supports HIV-positive people with direct care and support. Scott Campbell, the Executive Director of EJAF, finds the partnership powerful, saying, “With your help, we’ll travel to meet with our trailblazing grantees, magnify the reach of their lifesaving work, connect key advocates and activists, participate in national and international conferences, raise urgently needed dollars for our cause and increase public awareness about the latest efforts to end the epidemic”. American plans to auction the jacket for additional funds for EJAF.

AA is continuing to build out their cause-based initiatives in 2018 beginning with the limited-edition jackets and continuing the message of humanities in the arts with the first annual Bonnie Award at the Film Independent Awards on March 3rd. The Bonnie Award is in honor of Bonnie Tiburzi Caputo, who at age 24 became the first female pilot to fly for a major U.S. airline when she joined American. The Award recognizes female directors with a remarkable body of work that demonstrates their uniqueness of vision and groundbreaking approach to film. The award includes a $50,000 unrestricted grant funded by American Airlines.

This content is created in paid partnership with American Airlines

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