Beginning on January 15th in New York City, the world’s largest airline unveiled an exclusive co-branded flight jacket with Universal Music Group and Bravado. The jacket was part of the Music is Universal™ campaign, a limited-edition collection from Universal Music Group and Bravado for Bloomingdales that is available through mid-February online at Bloomingdales.com and in select stores. Additionally, the collection was available the week leading up to the award show through a merchandise truck that hit select locations in the New York area.
The messaging, seen through the iconic window display of Bloomingdale’s 59th in Manhattan, had a three-week installation celebrating the collection. American Airline’s exclusive Alpha Industries bomber jacket included a branded travel tag, chest logo, snapped pockets and “Music Is Universal” logo on the back.
Over the weekend, the jacket was displayed and signed at Sir Lucian Grainge's 2018 Artist Showcase where artists including 6lack, Jessie Reyez and Luis Fonsi performed in front of a crowd of about 400 industry executives. Artist signatures on the jacket collectively raised 120,000 AAdvantage® miles for the Elton John AIDS Foundation. In response to the impressive generosity of the artists, American will be donating an additional 380K miles to the Foundation, totaling 500K miles toward their charitable efforts.