Jade Bird Releases Colorful 'Lottery' Video: Exclusive Premiere
It's the lead single from her upcoming album.
"Lottery," the latest single from Brit singer-songwriter Jade Bird, is one of the brighter, more upbeat tracks of the 20-year-old's burgeoning career to date, so it makes sense that its music video is a flurry of color.
Bird's "Lottery" video, premiering exclusively with Billboard and directed by Kate Moross, is a performance clip that finds the Glassnote-signed singer performing the folky tune in a tunnel of sorts amid an array of fluorescent lighting. Though she's seated strumming a white acoustic guitar, Bird is pulled through the hallway, the camera eventually rotating around her while she continues to play the song.
Of the video, Bird tells Billboard that she felt like the song's imagery was "a lot brighter, a lot more optimistic. I just saw color." That fits with the process of writing and producing "Lottery" itself, which she says "was just an easy song all around -- everything, the production, the words, just kind of fell into the song a bit, you know?"
"Lottery" follows the 2017 release of Bird's debut EP, Something American -- an aptly titled release, as Bird's material often finds its way into the Americana vein of music popularized across the pond, with Loretta Lynn one of her many obvious touchstones. Bird says "Lottery" was produced with the same group (Simone Felice and David Baron) that helmed Something American and that she's soon looking to "release an album, which I've got a concept for," in the near future.
The song, which received early airplay on multiple Triple A radio stations in the United States upon its Jan. 11 release, led by Sirius XM Radio's The Spectrum station. It's not Bird's first foray onto American radio; Something American's "Cathedral" also received some airplay across the U.S. Appreciative of the support so far, Bird chalks her early success up in part to her material being "honest, and the common thread through it is very much being who I am: kind of a young, ballsy teenager who wants to do something a little bit differently."
Bird kicks off a tour in her native U.K. in late February that runs through mid-March, followed by three currently announced festival dates in the U.S., her first Stateside: Stagecoach (April 27-29), Bonnaroo (June 7-10) and Firefly (June 14-17). More tour information, she says, is currently in the works.