Patrick Mushatsi-Kareba is the new CEO of Sony Music’s operations in Germany, Switzerland and Austria (GSA).
Mushatsi-Kareba, who joins from Universal Music Germany and has a string of tech and digital roles on his CV, reports in his new role to Daniel Lieberberg, the recently-appointed president, Continental Europe and Africa, Sony Music Entertainment.
“I have worked with Patrick for a number of years and I am delighted to have him taking on this key role,” comments Lieberberg in a statement. “He is a charismatic and innovative leader with a strong background in both A&R and digital business. His unique combination of skills, which draws on all sides of the value chain, will help us further build on the great artist development coming out of the GSA region and maximize the many commercial opportunities for Sony Music’s artists.”