Taylor Swift's 'End Game' Music Video Hits the Web: Fans React

Taylor Swift’s music video for “End Game” is off to a flying start, as fans pore over each glance, search for clues and soak it all up.

“End Game” immediate began trending on social media as fans flocked to the clip and shared their (mostly positive) thoughts. Some found some hidden Easter Eggs. But did they? Ed Sheeran and Future also appear in the clip, the latest lifted from Reputation. Check out some of the best reactions below.