Amazon Push Boosts 'Ken Burns Jazz' Sets
An extensive campaign by E-tailer Amazon.com has powered sales of the five-CD Legacy/Columbia/Verve boxed set "Ken Burns Jazz-The Story Of America's Music," Billboard Bulletin reports. The tAn extensive campaign by E-tailer Amazon.com has powered sales of the five-CD Legacy/Columbia/Verve boxed set "Ken Burns Jazz-The Story Of America's Music," Billboard Bulletin reports. The title is No. 3 on Billboard's Top Internet Album Sales chart; in contrast, the album is No. 123 on The Billboard 200.
Even before Burns' 10-part PBS documentary began airing Jan. 8, Seattle-based Amazon was pushing the box and other titles related to the series via a dedicated page on its site, "Ken Burns Jazz Store."
The virtual store features the box (priced at $49.99), 22 individual-artist compilations, and a single-disc best-of package produced by Verve and Columbia/Legacy. Also featured are Knopf's companion book "Jazz: An Illustrated History" (and its audiobook versions) and the PBS Home Video/Warner Home Video VHS and DVD boxed sets of the series itself. The site also incorporates information about the series, which airs through Wednesday (Jan. 31).
"We do particularly well with people who like jazz titles," says Amazon.com product director for music Andy Jassy, adding, "There are few people who are uniquely positioned to sell the [Ken Burns] CDs, the video and DVD boxed sets, and the book as well as us."
The day after the first "Ken Burns Jazz" episode was telecast, the CD boxed set hit No. 1 on Amazon's list of audio top-sellers; it has consistently placed in the top-10 since then, as have the home video titles. Jassy says almost all the individual-artist CDs "are in the top 300 or 400 in our sales rank."
The boxed set has sold more than 67,000 units in the U.S., according to SoundScan.
In related news, Emusic.com is also highlighting artists from "Ken Burns Jazz." More than 100 MP3 tracks featured on the program -- from such artists as Louis Armstrong, Duke Ellington, Billie Holiday, Miles Davis, and John Coltrane -- are available. The site also has a link to Downbeat Jazz magazine..