Texas restaurateur Doug Guller is divesting from music and selling his third and final venue
Want to own a Texas rock venue? ATX Brands CEO Doug Guller is selling the lease for The Parish, a 5,300-sq.-ft, 425-capacity venue on Austin's famed Sixth Street through online marketplace eBay in a 10-day auction that opens Friday (Dec. 1) at noon CST.
"This will be someone's Christmas present," Gullers tells Billboard, explaining that his holding company is getting out of the music business and has already sold two other music venues earlier this year. In April, Guller auctioned off Schroeder Hall, the second oldest dance hall in Texas via eBay, with the winning bid going to widow Linda Krause for $499,700. The 66-year-old told the Victoria Advocate she bought the Schroeder Hall because she enjoyed dancing at the venue in the 80s and 90s with her late husband Bill. In July, Guller sold the Scoot Inn, one of East Austin's oldest bars, to Live Nation-backed C3 Presents for an undisclosed amount.
The Parish is the final venue to be auctioned off for ATX and Guller says the winning bidder will get a turnkey venue in a historic building in the capital of Texas that has hosted everyone from Pete Townshend to Slash and Thom Yorke, as well as indie bands like like Alt-J, Band of Horses, Bon Iver, Shakey Graves, Spoon and ZZ Ward. The sale of a venue on eBay is a first for Austin and Guller is starting bids at $1 although bidders must hit an undisclosed reserve price to actually trigger a sale — Guller won't release the minimum purchase price.