*NSYNC And Epic Rights Join Together For Merchandise Line to Celebrate Band's 20th Anniversary: Exclusive
After saying “bye, bye, bye” in 2002, *NSYNC is poised to return next year with a new line of global merchandise to celebrate the boy band’s 20th anniversary.
One of the best-selling bands of all-time with more than 70 million records sold, *NSYNC has joined forces with branding and licensing company Epic Rights to develop a new line of apparel, accessories, gift and collectible products.
“The band is thrilled to create an exciting new line of merch with Epic Rights in celebration of our 20th Anniversary,” said founding member Lance Bass, in a statement. Bass will serve as the band’s liaison with Epic Rights.
Epic Rights CEO Dell Furano added, “*NSYNC ushered in the modern age of huge merchandise sales both at their sold-out concerts and at retail. We are certain we will have equal success today.”
Among the licensing categories Epic Rights plans to develop for *NSYNC will be a retro line of ‘90s inspired fashion apparel and accessories, collaborating with some of the era’s iconic fashion brands. Additionally, Epic Rights will focus on a line utilizing album covers, photos, logos, and art for products such as tops, t-shirts, accessories, electronics, seasonal and home décor, as well as games, collectible figures, slot machines and more. Epic Rights will also manage the group’s online presence and official Website promotions.
Winterland originally handled the band’s merchandise in the ‘90s, but the group had been without a merchandiser for several years.
Other 20th anniversary activities include a star on the Hollywood Walk of Fame in Spring 2018, which could coincide with the release of the band’s first single, “I Want You Back” in March 1998.
No word yet on if the group, which, in addition to Bass, included Joey Fatone, Chris Kirkpatrick, JC Chasez and Justin Timberlake, has any plans to make any 20th anniversary appearances. Timberlake will headline the Super Bowl LII half-time show in Minneapolis on Feb. 4. The band last reunited at the 2013 MTV Music Awards.