Atlanta Rapper J.I.D. is Next Up on Vevo dscvr 'Artists to Watch' Series: Exclusive
The Vevo dscvr 2018 Artists To Watch series is going from coast-to-coast following its debut with L.A. singer Billie Eilish as the spotlight series moves on to Atlanta rapper-vocalist J.I.D. for its second day.
The 27-year old has been making waves since his signing to J. Cole’s Dreamville label and the release of his debut album The Never Story in March via Dreamville/Interscope. The album peaked at No. 14 on the Heatseekers chart and No. 197 on the Billboard 200.
For the latest entry in the 2018 dscvr series, J.I.D. performs “General,” the appropriately-themed second track off his debut album that lyrically serves as a broad introduction to the young artist.
Check out the performance below.
The dscvr Artists To Watch list is a globe-spanning collection of 20 artists poised to breakout over the next year and it includes alums such as Sam Smith, Alessia Cara, Jorja Smith, and Maggie Rogers.
For the 2018 list, ten U.S. artists will be announced daily between Nov. 6 through Nov. 17 as a video package with a performance and exclusive interviews produced in-house by Vevo is released. The rollout also includes an ezine with behind-the-scenes photos and video content that can be found on the dscvr website here.
Check out the accompanying video interview with J.I.D. and journalist Lily Mercer below.