Radiohead Takes 'Amnesiac' To Buddy Lists
Radiohead fans will soon be able to have information on the revered U.K. rock act delivered to them directly online, thanks to a new promotion between Capitol Records and Active Buddy Inc. The "instanRadiohead fans will soon be able to have information on the revered U.K. rock act delivered to them directly online, thanks to a new promotion between Capitol Records and Active Buddy Inc. The "instant message" campaign comes as part of the promotion efforts for Radiohead's forthcoming album, "Amnesiac," due June 5 in North America.
According to Capitol, "the Radiohead agent will be the most thorough and comprehensive source online and offline for accessing exclusive information and services related to the band and to the album."
The instant messaging "agent," accessible through an entry in the user's "buddy list," will be able to respond to questions and information requests about the band, including tour dates, biographies, Web site links, and "Amnesiac"-related queries. Radiohead fans are being asked to provide suggestions for additional content.
"Amnesiac" includes material recorded during sessions for last year's "Kid A," which debuted at No. 1 in the U.K. and the U.S. Dates for a full North American tour, the group's first in more than three years, will be announced in the coming weeks. A handful of international shows are confirmed, beginning May 26 in Bilbao, Spain.