Latin Grammys 2018

New York Brings Out Showstoppers For Fourth Intimate Performance

Photo by Sarah Barlow & Stephen Schofield; Art Direction by Brian Roettinger
Rachel Platten

Ford Front Row and Billboard Present a fourth and final concert of this series headlined by Rachel Platten

New York is the only destination worth throwing the biggest finale at the end of a phenomenal series. The last concert of this Ford Front Row series will take place on October 15 in the Big Apple. So far the slew of 2017 gigs that have wowed music fans have taken place across LA, Miami and most recently Atlanta. LA offered up a smooth mix of R&B sensation Tinashe and soul singer BJ The Chicago Kid. Miami took things in a more emo direction with the rocking Dashboard Confessional and LA's own upcoming alt band The Mowgli's. Atlanta hosted an epic night with soul singer Jhene Aiko and budding crooner Ro James. For New York, Ford Front Row is pulling out all the pop stops. "Fight Song" belter Rachel Platten is the final headliner and warming up the crowd in advance of her powerful set will be Tennessee rock'n'rollers The Wild Feathers. It's guaranteed to be a sensational, visceral night – and this event is taking on an even more special meaning. This concert is being presented in partnership with Ford Warriors in Pink to inspire those in the fight against breast cancer in October - Breast Cancer Awareness month.

Taking place at Brooklyn Steel, the evening promises to be a rare experience for the thousand-odd lucky concert-goers in attendance. In Greenpoint, the Brooklyn Steel is the coolest new venue to catch breaking and established acts. For Platten fans, it's going to be one of the first opportunities to hear her brand new material with her new album out imminently. Rock quartet The Wild Feathers, on the other hand, will be offering up their sweet Southern licks. You're bound to come away with a favorite new band there.

Of course, like the events that have come before, NYC will be a chance for some fun times beyond the performances. Everyone in attendance will be able to take advantage of some pretty awesome takeaway experiences and giveaways courtesy of Ford, including selfies in a photobooth, custom artist posters, swag and delicious popcorn.

Ford knows you love to listen to your favorite music in your car so check out the sweepstakes online at Billboard.com/Fordfrontrow for a chance to win* a Ford vehicle of your choice. Beyond the show itself, Billboard will bring you closer to the artists involved with insightful exclusive interviews, videos and Spotify playlists. We'll see you down the front for one last time!

*No purchase necessary. Void in Alaska, Hawaii and where prohibited. Must be legal U.S. resident, 21 years of age or older. Sweepstakes ends 10/31/17. See Official Rules details. © 2017 Ford Motor Company.