There's been much speculation online over who sings the song in the ad, with Shazam failing to recognize the track.
Apple released a new commercial this week advertising their new Series 3 Apple Watch, but viewers seem to be more excited about the catchy tune playing in the commercial's background than the product itself.
After much speculation on social media over who was singing the song -- with many frustratedly tweeting that Shazam and other audio-recognizing apps couldn't identify the artist -- Labrinth, an English-based singer/songwriter has confirmed that he is the mystery man behind the featured track called "Misbehaving," which serves as a sneak-peek to his forthcoming album.
The U.K. artist is the musical genius behind viral sensations such as Noah Cyrus' "Make Me Cry," Sia's "To Be Human" from the Wonder Woman soundtrack, The Weeknd's "Losers," and many, many more. Lab has found immense success in his own music too, with his single "Beneath Your Beautiful" featuring Emeli Sandé peaking at No. 34 on the Hot 100 and Adele claiming that his most recent single "Jealous" was her "go-to song during the filming of her 'Hello' video." Madonna even personally picked Lab to sing her tribute song at Billboard's Women in Music 2016 event before accepting her award.