News on Shakira, Travis, and the Corrs
Latin superstar Shakira has joined the ranks of Britney Spears, Michael Jackson, Ray Charles, Faith Hill, and Kiss, signing a global sponsorship and advertising deal with Pepsi-Cola. The agreement will see the artist star in two new television commercials for the soft drink maker, which will subsequently sponsor Shakira's worldwide concert tour beginning later this year.
"Shakira's not only a talented singer/songwriter, she's also a role model who expresses the feelings of a new generation of Latino youth," Pepsi-Cola director of urban and ethnic marketing Charlee Taylor-Hines said in a statement.
The new commercials, in both English and Spanish, will begin appearing this week on U.S. television outlets. Radio, print, and in-store advertising will also feature the singer, as will Pepsi's Web site.
Shakira's most recent album, the Sony Discos set "MTV Unplugged," debuted at No. 1 on The Billboard Latin 50 last October.
-- Barry A. Jeckell, N.Y.