Despite Jay-Z’s best efforts, no musician has ever fully owned a color the way Prince did purple. The hue is practically synonymous with his music, embodying all the sex and fun and mystery of his catalog of classic albums. There’s Purple Rain, of course, but also 1999, with its violet confetti cover, and Indigo Nights, the live album from a decade ago.
When Spotify launched a viral campaign to tease the addition of his catalog to their streaming library this year, they simply put a bunch of all-purple billboards with no text up in major cities, and people understood exactly what it was supposed to mean. Pantone, too, recently released a Prince-inspired shade of purple.