News on Wiseguys, Shriekback, BET
Last year, Rykodisc introduced Nick Drake to a whole new audience following the use of "Pink Moon" in an advertisement for the Volkswagen Cabrio. Now, Mammoth is hoping for similar results with Britain's Wiseguys (led by producer Theo Keating), capitalizing on the use of the song "Start the Commotion" in the current series of ads for Mitsubishi cars.
The track was originally released on the Wiseguys 1999 album "The Antidote," issued in the U.K. on the Wall of Sound label and in North America on the Dust Brothers' Ideal Records, via Mammoth. But following its licensing for the Mitsubishi ads, interest in the group has escalated, prompting Mammoth to relaunch the album with a new marketing campaign. The label recently released "Start the Commotion" as a single to radio, where it has already started to get major adds at top-40 stations such as Z100 New York and WAPE Jacksonville, Fla.
The album itself, which was selling less than 100 copies a week at the beginning of the year, sold 1,500 units in the U.S. last week, according to SoundScan. The track reached No. 36 on Billboard's Hot Dance Music/Club Play chart in late April.
-- Jason Reynolds, L.A.