XYLO Goes for a Surprise Twist Ending in 'Alive' Video: Exclusive Premiere
XYLO figured they would pull a surprise ending to the new video for "Alive," and it's a keeper. "We initially had concerns the ending was going to come across as too sad and dark for how upbeat the song was," says Paige Duddy, who comprises one-half of the brother-sister duo with Chase. "It ended up turning out the opposite."
The Los Angeles band burst into mainstream consciousness with 2015's "America," the title track of an EP released the following year that's accrued 2.44 million listens on SoundCloud. Since then, they've had a strong rise, guesting on The Chainsmokers' "Setting Fires," which peaked at No. 8 on the Billboard Hot Dance/Electronic Songs chart, and the inclusion of "America," which was featured in a campaign video for Kendall and Kylie Jenner’s PacSun clothing line in 2014.
For "Alive," Paige wrote the song about the difficulty about being pulled back from the impulses that draw you away from reality. "Sometimes life can get so consumed with serious shit that you forget to have fun and live a little," she says. "This song is about that one person in your life who you run away from it all with."
The video, directed by Daniel Iglesias, follows a guy so infatuated with his girl that it has his parents concerned. In the end, they stage an intervention, to surprising results. "This song is so light-hearted and supposed to make you feel good," says Paige, "and I feel like the video totally reflects that."
The upbeat song is an introduction to future music and videos from XYLO, but in addition to a fall tour in North America and Canada, they're plotting their debut album release. "I don't have anything to share on a release date just yet for a full-length album but, it's being worked on day and night," says Paige. "And there will be more music being released in the meantime so keep your ears and eyes peeled!"
Watch the exclusive premiere of XYLO's "Alive" video below.