Billboard and Ford's New 'Ford Front Row' Concert Series Gets Personal With Tinashe & More

 Jerritt Clark/Getty Images

Tinashe performs at Staples Center on April 3, 2017 in Los Angeles. 

Tinashe and BJ the Chicago Kid will kick off the concert series on July 27.

Billboard is teaming up with Ford to launch "Ford Front Row," a new interview and concert series that brings fans up close and personal with music's chart-toppers and up-and-comers, along with the latest Ford vehicles.

The series kicks off July 27 with R&B stars Tinashe and BJ the Chicago Kid, who will offer a free performance at the Los Angeles Belasco Theater. Each concert in the all-star lineup, spread across Los Angeles, Miami, Atlanta and New York, will feature an intimate performance and the chance for fans to interact on-site with Ford vehicles.

To add to the live concerts, Billboard is launching Ford Front Row, featuring exclusive in-depth interviews, custom playlists and behind-the-scenes content from artists in the series, with the full roster to be announced in the coming weeks. Fans can also visit the site to RSVP for each 21+ concert and enter flyaway contests for the chance to snag VIP access, including round-trip airfare, accommodations, transportation and entry into a grand prize drawing for a brand-new Ford car.

Check out the series' interview with Tinashe ahead of her Ford Front Row concert here, and stay tuned for more updates on what's to come from the project.


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