Bizzle Exposes 'Knock Off Love' In Powerful New Video: Premiere

Bizzle Feat. Jonathan McReynolds "Knock Off Love"
Courtesy Photo

Bizzle Feat. Jonathan McReynolds "Knock Off Love"

On his revelatory 2016 Crowns & Crosses record, Christian rapper Bizzle explored both the highs of success and the struggles it takes to get there. And with the music video for the album's track "Knock Off Love," premiering on Billboard today (July 11), the rapper is dropping truths on another two-sided theme -- real versus inauthentic love.

Not to be confused with Drake's More Life track "Fake Love" -- as Bizzle points out, his album came out first -- the Los Angeles-based rapper says the song aims to "bring clarity and meaning" back to our use of the word "love."

"The word is thrown around and misused so often that it's lost its value," Bizzle tells Billboard. "It's like, you can love your mom or you can love pizza. I know it sounds silly; it's supposed to. Why? Because no one would put their mom in the same category with a slice of pizza, yet you'll use the same word to describe how you feel about both.

"Then we have fake versions of love we use to manipulate people and situations," he continues. "So many people feel like they were scorned by love, but the truth is, it probably wasn't love to begin with. So just like with bootleg Louis Vuitton bags, my aim is to paint a picture of real love so that you can identify the 'Knock Off' when you see it."

The twisty, dramatic, nearly seven-minute storyline for the Jonathan McReynolds-featuring song follows a young gang member as he struggles to balance commitments to his girlfriend and his buddies, before ending with a teasing "to be continued." More of a short film than a music video proper, the powerful visual might draw on Bizzle's own past experiences in the street hustle before reconnecting with God in his twenties and starting his own label, God Over Money Records.

Watch the full video below, and look out for its next installment.


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