Poll: Curiosity Fuels Post-Death Sales Spike
Consumers rush out to buy the albums of a recently deceased musician because of a curiosity about their music, according to nearly half of the respondents to a recently completed Billboard.com poll. OConsumers rush out to buy the albums of a recently deceased musician because of a curiosity about their music, according to nearly half of the respondents to a recently completed Billboard.com poll. Of 3,804 voters, 49% believe that after reading and hearing so much about an artist in the wake of their death, many want to see what the artist's music was all about. Another 29% said consumers seek out a recently deceased artist's work in order to feel a connection with that late celebrity.
Both may have been the case with Aaliyah, whose latest self-titled Blackground/Virgin release shoots 19-1 on The Billboard 200 this week, based on a sales jump from 62,000 to 306,000 units in the U.S., according to SoundScan. As previously reported, the artist was killed in an Aug. 25 plane crash that took her life and that of eight others.
Conversely, 15% peg a more morbid reason for the purchases, saying some buy the catalog of the dead artist's releases in hopes the value will increase in the wake of their passing. Another 7% say consumers are seeking to complete an already started collection of that artist's work.
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