In April, Young Thug announced his upcoming project, Easy, Breezy, Beautiful Thugger Girls, but when the album dropped June 16, the title was changed to Beautiful Thugger Girls. After Thug posted a promotional video for the album, suspicion of a legal issue with CoverGirl was confirmed when the company released a statement.
The video shows a violent beating of a women by women wearing black ski masks with "E.B.B.T.G." stitched into the forehead. One attacker even knocks the victim unconscious with a baseball bat. The women being beat up are being “initiated” into the beautiful thugger girls clan. In the video, the woman is taken into a room (the same room where the cover art was shot) and duct take is applied to her bleeding, beat-up face. One of her attackers writes "EASY BREEZY BEAUTIFUL THUGGER GIRLS" on the tape with a Sharpie.