Reggaeton Superstar Ozuna's Tips for Surviving Without a Major Label

Javier Letour
OZUNA

Reggaetón/trap star Ozuna has six tracks charting simultaneously on Billboard’s Hot Latin Songs -- and the 25-year-old still doesn’t have a label or publishing deal. “I try to stay focused,” says the Puerto Rico native, who offers advice to those without major backing.

Ozuna has 4 million followers on Instagram and regularly gets up to 400,000 likes on a photo. “Post consistently,” he says, “even if you [only] have a single follower.”

YouTube was initially Ozuna’s focus, but his 2016 single, “Dile Que Tu Me Quieres” (“Tell Him You Want Me”) blew up across streaming platforms. “I didn’t even know Spotify existed,” he admits.

Knowledge is power, especially with paperwork. “You can’t sign just any contract,” says Ozuna. “Today you have platforms that teach you everything from opening your own YouTube channel to using Shazam.”

 

Along with early supporters like Daddy Yankee and Wisin, Ozuna has had the same core team since day one. “It’s us against the world,” says longtime manager Vicente Saavedra.

This article originally appeared in the July 1 issue of Billboard.