Garth Brooks Returns With 'Scarecrow'
Garth Brooks will return Nov. 13 with the Capitol album "Scarecrow," his first new country set since 1997's "Sevens." The set, which features duets with George Jones and Trisha Yearwood, will be preceGarth Brooks will return Nov. 13 with the Capitol album "Scarecrow," his first new country set since 1997's "Sevens." The set, which features duets with George Jones and Trisha Yearwood, will be preceded by first single "Wrapped Up in You." Brooks, who has sold more than 100 million albums, announced his retirement from touring last year, and has otherwise scaled back his career. Most of his time since then has been devoted to his three daughters in Oklahoma.
Since "Sevens," Brooks released the 1998 concert album "Double Live," and a 1999 pop album recorded as a fictional singer named Chris Gaines. That set debuted at No. 2 on The Billboard 200 but was met with a generally poor response by fans and critics alike.
Brooks said yesterday (Oct. 9) he wasn't sure if he would fit into the country genre anymore, and nearly shelved "Scarecrow" three times. He won't tour to support the album but said he is working on a promotional deal involving a series of TV specials.
Along those lines, Brooks has entered into his first national endorsement deal, with Dr Pepper. The singer will appear in commercials for the soft drink beginning in November and continuing through next year; several of the spots will mention "Scarecrow." In addition, Dr Pepper and Kmart will promote "Scarecrow" via in-store displays that will provide consumers with a rebate on the CD when they purchase two 12-packs of the soda.
Brooks has also linked with America Online to promote the album. His AOL site (keyword: Garth Brooks) features information on the release, a stream of "Wrapped up in You," and other content; also, Brooks will select 100 songs for a station on the Radio@AOL service
-- Billboard Bulletin staff & AP
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